.svg)
Vigilucci's Restaurant Group
Their Story
Restaurateur Roberto Vigilucci grew up in his family’s kitchen in Milano, Italy with food at the center of his culture. He fell in love with San Diego while visiting the U.S. in the 1980s and decided to make the city his new home. But he missed the classic Italian cuisine from Milano, so he opened Vigilucci Trattoria in 1994, which quickly became a San Diego favorite. He has since opened two additional restaurants along the Southern California coastline, Vigilucci’s Cucina Italiana and Vigilucci’s Seafood & Steakhouse. Each location shares the same exceptional quality and authenticity while offering their own unique personality.
The Opportunity
Vigilucci’s Restaurant Group needed an updated and modern streamlined website to showcase their restaurant locations. They also needed to update their codebase and visual design to make sure their websites were accessible to everyone, regardless of background or potential disability. ADA compliance is a common issue today and restaurant owners are increasingly aware of its importance. PDF menus especially needed to be redesigned directly into the website's content management system. Other areas to be improved were gift card options visibility, catering menu organization, and links to OpenTable.
Unique Considerations
Accesible menus were especially important during the COVID pandemic as guests were now accessing food and wine menus on their phones. A mobile-friendly website with easily found menus and better organization was of paramount importance.
Winning Solution
We redesigned and rebuilt Vigilucci’s website in an ultra-modern content management system, Webflow. Using Webflow allowed us to create reusable patterns and templates to use throughout the website, giving it a super consistent and clean feel. Each location is hosted on the same platform under the umbrella company’s homepage, making website management very simple for their team. While rebuilding the website, we built in all the ADA requirements required by WCAG 2.1 AA, and even some AAA requirements. We also created new menu structures for all the menus, from lunch and dinner to private dining and catering—over 30 menus in total! With the new design, we placed gift cards and loyalty cards front and center on the homepage so every guest can effortlessly find them. OpenTable integrations were added to the parent page, as well as each individual restaurant page in the form of a strong call to action, so diners know immediately where to book their next occasion.
Key Results
Vigilucci's Restaurant Group is now compliant with the American Disabilities Act, an important step in limiting liability but also in ensuring an inclusive and helpful experience to all their guests. Gift card buttons on the homepage allow guests to readily find the perfect gift for friends and family, while the embedded OpenTable widgets create a super streamlined reservation process directly on the individual restaurant home pages. With our continued support, Vigilucci's Restaurant Group will be able to offer each guest an ideal experience from the moment they log on to make a reservation until the moment they walk out the door after a delicious meal.
Take a look
.svg)
San Diego, CA
San Francisco, CA
New York City, NY
Portland, OR
Baltimore, MD
Mexico City, Mexico
